Digital Goods Selling Guideline

7.4K Published on July 7, 2023

Overview

Lazada allows sellers to sell goods and services that may not be tangible, physical objects under the Digital Goods category. Digital Goods sellers are required to adhere to all policies pertaining to the restriction of specific products and listings on Lazada. Digital Goods sellers are also required to be accredited as LazMall sellers unless special permission has been granted. This policy covers those products and services whether they are categorized under Digital Goods or not, as well as provide guidelines on what is allowed and not allowed for listing on the Lazada platform.

This policy is an addendum to the Marketing Agreement for Digital Goods Sellers. All policies listed under the Lazada Seller Policies still apply for Digital Goods Sellers and products unless otherwise specified.

Product and Listing Restrictions

Sellers are not allowed to sell or distribute products that are against any of the existing policies, including the Intellectual Property Rights Policy and Prohibited and Controlled Goods Products.

Digital Good products that violate the Intellectual Property Rights Policy include but is not limited to:

  • Download links, serial codes, and subscription to software such as Microsoft Office, Adobe Suite, Canva, etc. without license to distribute

  • E-books without the license of the publisher

  • Files of movies and media without the license of the creator or distributor

  • Service vouchers without proof of authority to sell from developer, owner, or provider

  • Subscription to streaming sites such as Netflix, Spotify, and Pandora (unless authorized by those providers)


Digital Good products that violate the
Prohibited and Controlled Goods Products include but is not limited to:

  • Cryptocurrencies

  • Bank transfer; remittance services

  • Unauthorized wallet value/services

  • Prepaid load/credits Digital mobile load/top up including, but are not limited to, brands such as DITO, Globe, Globe at Home, PLDT, Smart, TM, and TNT.

  • Lazada platform vouchers

  • Mobile or gaming app credits Gift cards, game codes, games, gaming credits, event ticketing without proof of authority to sell from developer, owner, or provider

  • Online travel processing; online passport and visa processing

  • Subscription to pornographic sites; digital adult services (i.e. webcam)

  • Bills payment load/credit/services and other similar services of the same nature. This includes, but are not limited to, brands such as Meralco KLOAD.

  • e-Wallet Top Up/ Gift Cards/ Load/ Cash Out services without authorization from partner e-Wallet and Lazada. This includes listings that sell indirect loading of credits that include but not limited to brands such as GCash, Maya, GrabPay, ShopeePay. Authorized listings will be restricted with specific payment methods.

  • Flight tickets without authorization from the Civil Aeronautics Board

  • Tourism packages without authorization from Department of Tourism

  • Insurance without authorization from Insurance Commission

  • Real estate without authorization from the Housing and Land Use Regulatory Board

  • Gambling-related listings without authorization from PAGCOR and other supervising authority and applicable government agency

  • Donation without proper solicitation permits

Prohibited & Controlled (P&C)

Intellectual Property Rights (IPR)

Fraud

Not Allowed

● Bank transfer; remittance services

● Unauthorized wallet value/services

● Digital mobile load/top up are not allowed on the platform. This includes, but are not limited to, brands such as DITO, Globe, Globe at Home, PLDT, Smart, TM, and TNT.

● Lazada platform vouchers

● Online travel processing; online passport and visa processing

● Subscription to pornographic sites; digital adult services (i.e. webcam)

● Bills payment load/credit/services and other similar services of the same nature. This includes, but are not limited to, brands such as Meralco KLOAD.

● Reselling of points (i.e. Cliqq Travel Points)

● Unauthorized subscription to streaming sites such as: Netflix, Spotify, and Pandora

● Unauthorized service vouchers without proof of authority to sell from developer, owner, or provider.

● Unlicensed download links, serial codes, and subscription to software such as Microsoft Office, Adobe Suite, Canva, etc.

● Pirated E-books without license from the publisher

● Pirated movies and media without license of the creator or distributor

Product listings where there is no specific good, service, or consideration provided back to the customer (except for donations) are prohibited in the platform

Allowed but Controlled

● Cryptocurrencies

● Gift cards, game codes, games, gaming credits, event ticketing with proof of authority to sell from developer, owner, or provider

● e-Wallet Top Up/ Gift Cards/ Load/ Cash Out services with authorization from partner e-Wallet and Lazada. This includes listings that sell indirect loading of credits that include but not limited to brands such as GCash, Maya, GrabPay, ShopeePay. Authorized listings will be restricted with specific payment methods.

● Flight tickets with authorization from the Civil Aeronautics Board

● Tourism packages with authorization from Department of Tourism

● Insurance with authorization from Insurance Commission

● Real estate with authorization from the Housing and Land Use Regulatory Board

● Gambling-related listings with authorization from PAGCOR and other supervising authority and applicable government agency

● Donation with proper solicitation permits

Product listings where there is no specific good, service, or consideration provided back to the customer (except for donations) are prohibited in the platform. Product Listings that are for donations must list down explicitly (both in the product name and descriptions) the source of whom the funding will be redirected and should also present documents showing they are a valid Non-Profit Organization.

Sellers who are seen violating this policy will have their products locked and may receive up to 48 Non-Compliance Points depending on the violation.

Validity of Digital Products

Sellers must ensure vouchers and promo codes are active. Information regarding validity and expiration must be provided in the product description. Any seller who is found guilty of selling expired digital goods or falsifying the duration of validity of the goods may receive up to 48 Non-Compliance points. Any live listings found of expired digital goods will be taken down from the Lazada platform without prior notice.

Order Management for Digital Goods

Digital goods must be delivered within 24 hours upon successful payment of customer. Unfulfilled orders within 24 hours will be automatically cancelled by Lazada and refunded to customer.

Digital Goods sellers who have a seller-fault cancellation rate >5% will also receive an Order Volume Limit placed on their account. For details on Seller-Fault Cancellation and OVL, please click here.

Handling of Personal Information

Use of customer data collected during the transaction (e.g. name, contact number, e-mail address, etc.) must comply with existing policies. Please see how to handle personal information here.

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