How can I apply to be a LazMall seller?
SUBMITTING A LAZMALL APPLICATION
Step 1: Determine Your Eligibility for LazMall
Sellers can assess their eligibility based on 3 sets of criteria: (1) their relationship to the brand (2) ability to present proof of authenticity of their products and (3) their store's operational metrics (for existing Lazada Marketplace sellers only).
Criteria 1: Brand Relationship
Sellers who are brand owners, exclusive/non-exclusive distributors and resellers of established brands, as well as branded retailers (e.g. Metro, Watsons) are eligible to apply for a LazMall store.
Criteria 2: Proof of Product Authenticity
During the application, sellers have to prepare supporting documents as proof of authenticity of their products, such as a trademark certificate (for brand owners), letter of authorization from brands (for exclusive/non-exclusive distributors) or brand purchase invoices (for resellers).
Criteria 3: Operational Metrics (Existing Lazada Marketplace Sellers Only)
Existing Lazada Marketplace sellers with good store performance metrics and who also meet the above 2 criteria could be invited to sign up as a LazMall seller. Metrics assessed include Positive Seller Rating, Ship-on-Time Rate, Cancellation Rate, Return Rate and Chat Response Rate.
Step 2: Get Your Supporting Documents Ready for Sign-up
Sellers that meet the above criteria will be required to prepare the following documents for the LazMall sign-up process:
Step 3: Submit Your LazMall Application
1. Create a Seller Center Account (for New Sellers, for existing seller, go to Profile > Brand > click the Apply for LazMall button)
a. From Lazada website, click SELL ON LAZADA, choose LAZMALL and click LEARN MORE.
b. From the LazMall info page, click SIGN UP ON LAZMALL
2. Fill in the brand name, provide your mobile number and input the Verification Code that will be sent to the provided contact number.
3. From the profile page of Seller Center, continue completing the Brand Information. Select the brand relationship then upload the relevant supporting documents.
Profile Link
Relationship with the brand
Upload proof of Authenticity
Brand Authorization Validity Date
Main Category
4. Upload your brand logo and create a store name by following the store naming guidelines.
5. Upload your BIR 2303 and bank documents and submit your LazMall application.
APPLICATION APPROVAL PROCESS
Stage 1: Document Verification
BRAND DOCUMENTS: The LazMall team will verify that all submitted documents are from legitimate sources and have a validity period of at least 6 months from the point of submission (where applicable).
Brand Logo: The logo submitted should match the brand/store name.
Business Registration & Bank Documents: The BIR 2303 submitted should be valid, and match the company named inside the bank document.
Stage 2: Brand Suitability
After the above documents have been verified, Lazada will assess the brand's suitability for the LazMall platform.
Examples of brand suitability criteria: Offline retail presence (e.g. sold at department stores), strong social media following/presence etc.
STORE SETUP AND OPENING
Step 1: Create Product Listings & Input Warehouse Address
After successful approval for LazMall:
1. Input your warehouse address
2. And upload your product catalog via Lazada's Seller Center by single or mass product creation. All newly created products will go through a quality check by the system before being published online.
Stage 2: Decorate Your Store
Upload your store banners and other marketing materials to make your store visually appealing to visitors and potential customers.
Stage 3: Your store is LIVE!
Congratulations - you are all ready to sell on LazMall! Explore Lazada University to understand our platform better, so as to accelerate the growth of your brand and store on Lazada!
ELIGIBILITY CRITERIA, REQUIREMENTS, FEES, AND POLICY
Existing Lazada Marketplace sellers are welcome to join LazMall if the following criteria are met:
Metrics |
Description |
Passing Criteria |
Positive Seller Rating |
The ratio of total positive ratings to total ratings from verified buyers. Measurement is based on the last 8 weeks. |
At least 70% |
% of orders fulfilled beyond the SLA. Measurement is based on the last 4 weeks. |
Less than 15% |
|
% of non-fulfilment because of seller cancellations or when Lazada cancels because the seller breaches shipment SLA. Measurement is based on the last 4 months. |
Less than 2% |
|
Return Rate |
% of returns due to seller service/product fault. |
Less than 1% |
Minimum Orders Per Month |
Number of orders received by seller in the last 30 days. |
At least 30 |
Seller Age |
Number of days seller account has been verified. |
At least 3 months |
Chat (Same-Day) Response Rate |
Percentage of new conversations that seller responds to within the same day cycle. Chat same-day response rate is calculated based on chats received in the last 7 days. |
At least 85% |
Product Brand Attribute |
All visible SKU in Seller Center (Includes Pending, Approved & Rejected Status). |
0 SKUs with "OEM" or "No Brand" in the brand name attribute |
Store Decoration Adoption |
Store homepage decoration has been published online. |
Published |
Onsite Items (Product) |
For SKUs that are online (Quality Checks passed). |
At least 10 products |
Seller Type |
Seller account was verified with business registration documents. |
Seller type is Corporate |
Product Quality Rating |
The average of buyers' product quality ratings for all of your shop's orders. This is based on the reviews from the last 30 days. |
At least 4.0 |
Non-Compliance Points |
The sum of all ongoing Non-Compliance Points issued to your store. |
Less than 12 Non-Compliance Points |
LAZMALL COMMISSIONS AND FEES
LAZMALL SELLER POLICY
To ensure a good LazMall buyer experience, we will conduct periodic reviews on the performance of our LazMall sellers to ensure buyer satisfaction.
Sellers who do not meet any of the LazMall service standards for 3 consecutive months (for the same metric) will be offboarded from LazMall.
LAZMALL BENEFITS
VISIBILITY PRIORITY
ADDITIONAL SELLER PICKS TO BOOST TRAFFIC TO BEST SELLING PRODUCTS
Frequently Asked Questions:
1. How long is the application process?
It takes approximately 15 business days for applicants to be notified on the application outcome.
2. Can I be both a LazMall and Marketplace seller?
No, you will no longer be a Marketplace seller after you have successfully signed up for LazMall.
3. Does applying for the LazMall automatically makes me a LazMall seller?
All applications are subject to approval. You will be notified on the application outcome via email.
4. How will I be notified of my application status?
You will received an email notification if your application has been approved or rejected.
5. What are the expectations of a LazMall seller?
All LazMall sellers are expected to uphold the LazMall Service criteria (table 1) and LazMall’s promises to buyers, this includes 100% product authenticity, 30 days easy returns for buyers and next day delivery*
