How do I sign up to sell on Lazada?

2.5K Published on June 1, 2023

To access the sign-up page, go to the Lazada Seller Center website or download the Seller App through one of these channels:

Then, decide which type of seller you would like to register as:

Local Marketplace Seller

LazMall Seller

LazGlobal Seller


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You should sign up as a Local Marketplace Seller if:

  • Your store is based in the Philippines, and

  • You do not have a Brand Trademark certificate or other proof of brand authenticity (i.e., brand letter of authorization, purchase invoices from authorized sources).

If you fit these criteria, you can follow these steps to sign up:

A. Provide your mobile phone number and the one-time password that you will receive:

Then, decide if you want to sign up as a Corporate or Individual seller:

Corporate Seller

Individual Seller

For companies and BIR-registered businesses

For sellers without BIR-registered businesses

Requires BIR 2303, Business Permit/Certificate of Registration, and a corporate bank account

Requires valid government-issued ID, bank account information, and proof of bank account

After selecting your account type, set your store name, email address, and password:

Once you have completed your signup, you will be redirected to the Seller Center, where you’ll manage your online shop at Lazada. Just finish the to-do list to get verified and start selling on Lazada!

Learn more about the requirements for Marketplace sellers by clicking the links below:

Requirements for Individual Sellers

Requirements for Corporate Sellers

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You can sign up as a LazMall Seller if:

  • You are a brand owner, brand distributor, or verified reseller/retailer, and

  • You have a business registration document (BIR 2303).

If you meet these criteria, you can learn more about becoming a LazMall Seller here.

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You can sign up as a LazGlobal Seller if:

  • You are not based in the Philippines, and

  • You have a registered business.

If you meet these criteria, you can learn more about becoming a LazGlobal Seller here.

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