Alex of Shop Easy Peasy revealed that she has no prior business background “I graduated with a nursing degree but never practiced it. I learned to do sales from being a medical representative and just explored online selling as a side hobby.” Despite this, her brand is able to hit their 7-digit target every month.
Shop Easy Peasy is a lifestyle brand that offers lifestyle essentials for women and other everyday items. The brand takes what's basic and essential and turns them into something that is aesthetic or easy on the eyes.
With the continuous success of Shop Easy Peasy, Alex has shared a few tips to inspire sellers here in the community:
Take advantage of the expertise of Lazada
Using Lazada as a launch pad to her new brand proved to be a smart move. Alex enjoyed collaborating with her account managers (“they’re always a call or text away!”), who helped her grow her brand and reach the numbers Easy Peasy gets today. “Get help from experts to manage your business! It’s a truly priceless opportunity,” she shared.
Ideas can pop up any time!
While talking about the “no bra” trend in the US, Alex thought about how the Philippines may not be jumping into the braless bandwagon entirely—and that’s how the Easy Peasy nipple covers were born! Soon, she expanded Easy Peasy into a multi-category brand focused on valuable everyday products.
Shop Easy Peasy’s FB Page
Expect to be hands-on with your business when starting out.
It’s normal to be very hands-on with every part of your business at the start, especially if you can’t afford additional help. “[Looking back], I honestly wish I was better at photography, Photoshop, and Illustrator,” Alex shared. “So, learn about the creative, marketing, and financial aspects of your business.” Alex also mentioned that it's a good thing Lazada offers masterclasses and tools that help online sellers like her grow their brands.
Idea, execution, and timing are key.
When asked about how their thought process when coming out with products, Alex reveals: “Our product ideas start off as a problem we want to address.” Once they get an idea, Alex and her team make it a point to work with the best suppliers. After all, a product idea isn’t enough without proper execution. Alex also considers the right timing, sharing that Easy Peasy has products that are waiting to be released when the time is right.
Shop Easy Peasy’s FB Page
Aesthetics, aesthetics, aesthetics!
“For a brand to be appreciated online, you have to look good to capture their attention,” Alex shares. For Easy Peasy, Alex chose a minimalist approach (less is more!) and made sure the products really stood out visually.