Lazada’s Seller Ambassador Award Program FAQs
FAQs
Q1. What is Lazada’s Seller Ambassador (LazSA) Award Program?
Lazada’s Seller Ambassador Award Program is an annual award given out to only the top and best sellers in the community. This is a yearly renewable award program that recognizes the contributions made by sellers during the past 9 months to Lazada’s ecommerce platform. LazSA or City Leaders (naming in Indonesia) are frontrunners in the community, excellent seller ambassadors and willing to engage in discussion with the Lazada’s product team. This is a community of opinion leaders and seller advocates that represents the spirit of the seller community.
Q2. Why does the Lazada Seller Ambassador Award Program exist?
We want to recognize and reward the exceptional sellers who are active in their own community and role models on and off the site. On top of that, we want to build a self-sustaining and engaging community of Lazada’s exceptional sellers by inspiring them to learn and share insights from each other to improve their ecommerce business.
Q3. How does the Lazada Seller Ambassador Award Program select its sellers?
The Lazada Seller Ambassador Award Program has a stringent selection process. The nomination award cycle takes place bi-yearly – April & October. Potential candidates are reviewed and evaluated based on their contributions which consider 3 major criteria - business operation, operation drivers and sellers’ level of impact made to our Lazada ecommerce platform. A diverse team of internal stakeholders from different teams will review the nominations together to ensure that each candidate gets a fair representation from different perspective.
Q4. Why Seller Ambassador/City Leader?
We want to ensure the best individuals are recognized for their outstanding contributions. Hence, only exceptional sellers are recruited to become a Lazada Seller Ambassador (LazSA). In Indonesia, they are named City Leaders for the primary reason that many of them are overseeing a particular city. The naming convention across 5 countries (with the exception for Indonesia) is for better alignment with our brand and marketing consistency. This is to help build awareness that allows our sellers to be easily and immediately recognize our brand and be associated with it.
Q5. How can I join the Lazada Seller Ambassador Award Program?
This is a nomination-only process. To join the team of exceptional sellers, individuals must be nominated by Lazada employees, existing LazSA/City Leaders or own-self nominate. Each nomination will then be reviewed based on the Lazada Seller Ambassador Award criterion.
Q6. How is the nomination process like for Lazada Seller Ambassador/City Leader?
The Lazada Seller Ambassador Award cycle will take place every bi-yearly – April & October. Local SE Community Team will review and deliberate the list of nominees they received. Selected LazSA/City Leader will be announced on each award cycle – namely April 1 and October 1. This goes the same for the renewal cycle process. Example: April 1, 2020 awardees will be up for renewal on April 1, 2021. Oct 1, 2020 awardees will be up for renewal on Oct 1, 2021.
Q7. Do Seller Ambassador/City Leader represent Lazada?
No. LazSA/City Leaders are not employees of Lazada, nor are they required to speak on behalf of Lazada. They are independent individuals/sellers who have received the award from Lazada for their exceptional contributions made to our ecommerce platform.
Q8. What are the characteristics of a Lazada Seller Ambassador/City Leader?
The key characteristics of an outstanding Lazada Seller Ambassador/City Leader includes:
•Accessibility: Consistently participate in conversations within Lazada’s social media channels.
•Advocacy: Be a strong proponent to the Lazada brand whenever necessary.
•Expertise: Maintains a strong understanding with up-to-date Lazada products and services.
•Generosity: Actively contributes to help others succeed in the Lazada’s ecommerce ecosystem.
•Responsive: Always up to answer questions and shares knowledge/insights from each other to improve their ecommerce business
•Leadership: Represents the voice of the community and shares them with Lazada to help us improve.
Q9. What are the perks and privileges of being a Lazada Seller Ambassador/City Leader?
As a Lazada Seller Ambassador/City Leader, you'll special members-only perks and privileges which include, but is not limited to:
•Get hold of the exclusive LazSA Award Kit.
•Be inducted into the LazSA Hall of Fame.
•Be the first to test out beta programs and products
•Get recognized for your achievements on Lazada’s channels.
•Get exclusive invites to contribute to Lazada events and social content.
•Attend exclusive LazSA/City Leader networking events.
•Get recognized with LazSA training and certification via Lazada University
•Get opportunities to participate in case study videos
•Show off your official LazSA logo
Q10. How does Lazada Seller Ambassador/City Leader enrich the communities?
The LazSA/City Leader enrich the communities by: -
•Actively participate and contribute to the overall knowledge of the Lazada’s ecommerce community.
•Magnify the voice of all customers while spanning all audience, persona and seller type.
•Provide the freshest and most credible information to help improve and scale Lazada’s ecommerce platform
Q11. Why is the Lazada Seller Ambassador/City Leader important?
Having LazSA/City Leader are important because we want to build a self-sustaining and engaging community of Lazada’s exceptional sellers by inspiring them to learn and share insights from each other to improve their ecommerce business. At the same time we recognized that LazSA/City Leader:
•Voluntarily play a significant role in providing us with feedback.
•Improve sellers' end to end experience and fill in the gaps.
•Provide precise and credible information to help improve Lazada’s ecommerce platform in Southeast Asia
Q12. How does Lazada engage with the Seller Ambassador/City Leader?
Once a seller gets inducted into the Lazada Seller Ambassador Award Program, they will have a dedicated local Seller Community Lead who will be their primary point of contact for their 12-month journey in the program. LazSA/City Leader will be kept updated on Lazada’s latest developments and products. They will also be invited to LazSA/City Leader exclusive events
Q13. What does Lazada expect of the Seller Ambassador/City Leader?
While there is no single way to become a Seller Ambassador/City Leader, we have some criterion and great characteristics that showcase their passion, community spirit and leadership they have exhibited to earn the Seller Ambassador/City Leader award.
•Has been a seller on Lazada’s ecommerce platform for at least 9 months
•Comply with Lazada’s seller policies
•Maintain a Zero NCP (non-compliance) points for 1 year
•Achieve at least 20% of Gross Merchandise Volume (GMV)
•Achieve at least 85% response rate on IM Chat
•No more than 1% cancellation rate monthly
•Active participation in all key Lazada campaign and related events as well in online/offline communities
•Active contribution to the areas of writing, speaking, conferences, feedback and help
•Demonstrate the following desirable characteristics – Accessibility, Advocacy, Expertise, Generosity, Responsive and Leadership
Q14. Where can I find contact information for the Lazada Seller Ambassador/City Leader?
We do not list contact information for the Lazada Seller Ambassador/City Leader due to privacy and security reasons. If you wish to contact a particular LazSA/City Leader, please contact your dedicated local SE Community Lead.
Katherine Sarena Lim |
katherinesarena@lazada.com.ph |
Q15. If I am a LazStar Trainer, can I join the Lazada Seller Ambassador Award Program?
No. LazStar Trainer Program and LazSA Award Program are 2 different programs with 2 different nomination criteria. Hence, a LazStar Trainer cannot be a LazSA/City Leader and vice versa.
