Sponsored Solutions Data Insights: Solution Overview

Owner image urlLazzie1.5K Published on June 2, 2022

View the combined results of all Sponsored Solutions utilized within a specific time period, against key metrics such as

a. Spend

b. Impression

c. Unique Visits

d. Order

e. GMV


In this Page:

I. Understanding Solutions Overview Dashboard

II. The 7 metrics in the Solutions Overview Page

III. Data in Sponsored Solutions

IV. Understanding your Store's Performance in the Solutions Overview Page

V. Page Views and Clicks

VI. 0 Store Visit Indication

VII. Data in Solutions Overview does not match data in Sponsored Discovery/ Affiliate/ Display Pages


I. How do I understand the Solutions Overview data dashboard?
Solutions Overview dashboard provides a combined overview of all Sponsored Solutions utilized in your store, in a single line chart.

You may select the date range of your choice, and toggle between key metrics to the see its daily trend, average, and how your Store's performance compares against other Stores within the same main product category as you (eg. Toys & Games).


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II. How to understand the each of the 7 metrics in the Solutions Overview page?

Metrics

Definition

Spending

Total amount of credits that were spent on Sponsored Affiliate, Discovery, and Display.

Impressions

Total number of times your promoted product was shown to shoppers via Sponsored Discovery and Display.

Sponsored Affiliate and Display assets that were booked via offline methods (ie. not via LSS Centre) will not be included.

Reached Unique User

Total number of unique users who have seen your promoted products via Sponsored Discovery and Display.


Eg. If one user has seen your promoted products 3 times in the specified period, he/she will be counted as 1 Reached Unique User regardless of the number of times he/she has seen promoted product.

Visits

Total number of visits to your Store and Product pages that can be traced back to clicks or exposure via Sponsored Display, Sponsored Discovery, and Sponsored Affiliate.

Detailed criteria

Sponsored Display: Total number of visits from users who were exposed to Sponsored Display banner or other placements within the same day of visit.

Sponsored Discovery: Total number of visits from users who clicked on your Sponsored Search or Product placements within the same day of visit.

Sponsored Affiliate: Total number of visits from users who landed onto Lazada and your Store/Product page via affiliate links on the same day.

Unique Visitors

Total number of unique users that have viewed your Store and Product pages that can be traced back to clicks or impressions on Sponsored Display, Discovery, and Affiliate.

Please note that the number shown here is de-duplicated, eg. if a user visited 3 times after exposure to Sponsored Display banners and clicking on Sponsored Discovery placements, he will be counted as 1 Unique Visitor (regardless of number of times visited or Marketing Solutions channel used).

Orders

Total number of orders generated that could be attributed to Sponsored Solutions (Display, Discovery, Affiliate), de-duplicated across solutions.

GMV

Total buyer paid value of orders generated that could be attributed to Sponsored Solutions (Display, Discovery, Affiliate), de-duplicated across solutions.


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III.


Solution Overview dashboard provides the combined total data of:

a.Sponsored Discovery

b. ASA Sponsored Affiliate (ie. Sponsored Affiliate campaigns that were set up and ran via Lazada Seller Center, or Lazada Sponsored Solutions Center)

c.Sponsored Display campaigns that were set up via Lazada Sponsored Solutions Center.

It does not include data from:

a.AMS Sponsored Affiliates (ie. Sponsored Affiliate campaigns that were set up and ran via Marketing Solutions Portal)

b.Sponsored Display campaigns that were booked via offline methods (ie. not through Lazada Sponsored Solutions Center).


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IV. What is the 'Average' and 'Top 10%' indicated in the line chart referring to?
Average indicates the average figure of the key metrics in the date range selected.

For example, if you're viewing the GMV from the past 7 days, the average GMV from those 7 days will be shown in the form of a dotted line in the chart (A), as well as the actual value (B) in the caption.


It will also show how your Store performance ranks in comparison to all others in the same product category.


This ranking is calculated based on the averaged value of the selected metric compared to the other advertisers in the same venture & sharing the same main product category

In this example, the 'Top 10%' indicates that your Spend is within the Top 10% of all other sellers in your main product category (
eg. Toys).



Possible options you may see here are:

o Top 10%

o Top 10 - 50%

o Below Average (if your ranking falls below 50% of all sellers in your category)


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V.

For Visits in the Solutions Overview, the number is expected to be larger than the Click number shown in Sponsored Discovery reporting because, the Visits number here include any Page Views from the Sponsored Discovery click and any following page views by the same user in the same session. So if a user clicked on Sponsored Discovery placement and landed on Product Page, then the same user then clicked into the store page of this product, and further clicked on other Product Page of products under this store. Then in this case, the Sponsored Discovery click number shown in Sponsored Discovery reporting is recorded as 1, but the Visits in Solutions Overview is recorded as more than 1.

Unique Visitors number is the de-duplicated number of Visits on user level. This number should be less than the click number in Sponsored Discovery reporting, because in Sponsored Discovery reporting, we count all clicks generated regardless they are from the same user or not.


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VI. Why do I see a warning message in this page?
This warning message will appear if there were no store visits recorded within the date range you selected. Please check again when there is sufficient visits to store.


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VII.

This is due to the differences in the way Solutions Overview dashboard and Lazada Seller Center dashboard defines and/or tracks the Date of Order.

·Solutions Overview Dashboard (Data Insights):

Displays the value of Order & GMV attributable to Sponsored Solutions, that were generated on the selected dates itself

·Sponsored Discovery Dashboards in Lazada Seller Center:

Displays the value of Order & GMV attributable to Sponsored Solutions, that were generated as a result from the clicks made on the selected dates

Example:

·Oct 1: User A clicked on a Sponsored Discovery placement of SKU B

·Oct 6: The same user (User A) places an order for SKU B

In this case, the Solution Overview Dashboard will record this Order and GMV on October 6. Sponsored Discovery dashboard in Lazada Seller Center will record this Order and GMV on October 1.


Visit your Sponsored SolutionsReport & Insights– Solution Overview Page here.

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