Store Feed

4.8K• Published on March 16, 2021

STORE FEED

I. What is Store Feed and what are its benefits?

II. How to access your Store Feed in Seller Center?

III. What are the features of the Store Feed?

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I. What is Store Feed and what are its benefits?

The Store Feed is a free customer and follower engagement tool that allows your store to connect with customers through engaging and interactive posts. It is similar to your social media feeds where your customers can:

Follow their favorite stories
Get the latest updates from their favorite and followed stores
Get introduced to similar stores and recommended topics

Why use the Store Feed?

1. Direct traffic to your products and store

- Feed makes up to 12% traffic in apps
- 25% of total daily average users visit Feed during mega campaigns
- Stores who post frequently increase their visibility by 3x
- Sellers who posted >= 3 feeds during the campaign period increased their traffic by 4x

2. Increase conversion

- 38% click-through-rate on Feed homepage
- Conversion increase by 1.6x during mega campaign

3. Increase retention

- Acquire new customers and retain existing ones
- Stores that posted frequently increased their followers by 1.38%
- Engaged customers are 40% more likely to spend

Customers can access their Feed through their homepage in the App or through the Store's page.