What is Growth Center?

FREQUENTLY ASKED QUESTIONS:

1. Improvement Tips Session –
   1. What is Image Quantity in Improvement Tips? How can I improve it?  

Products where are less than 3 images are displayed will be counted in “Image Quantity” card. If you upload more than 3 images for these product, the number will be decreased. 

1. What is Product Rating in Improvement Tips? How can I improve it?

Products where the ratings are 2 and below will be counted in “Product Rating” card. We encourage you to improve the product ratings to decrease the number. You can reply individually to the customers and clarify​ with them the reason for low rating and offer them other incentives to better your review.

1. What is Product Description Quality in Improvement Tips? How can I improve it?  

Product description quality is calculated based on the content you put in the product description. If your product description quality is at bottom 30% of all active items, we will consider it is low description quality and counted in “Description Quality” card. To improve, we suggest you to:

• Use Lorikeet to have a ready-made template for a basic product description
• Have a description format, where you have an introduction to the product, describe the unique features, and highlight the features that customer may have questions.
• Use language to attract customers and use picture to enhance product description.

 

1. How can I make my store become decorated? 

Store Builder is a useful tool to enhance the quality of store display. Please try to use Store Builder tool to decorate your store, such as adding product recommendations and banners to showcase your promotions. Please remember to click publish when you are done.

1. How can I improve my IM response rate or IM response time?

We have a benchmark for IM performance, which IM response higher than 85% or avg IM response time is higher than 30mins. If your IM performance is worse than this, you will see the advice. Please login to your IM tool to reply customers’ questions faster to improve.

1. Why I already improve my SKU/Store Decorated/IM, the number displayed still didn’t change?

All data in Growth Center will refresh once per day and it will cause delay. So any action you did please expect to see impact in your Growth Center number in the following day, which means one day delay.  

1. Policy Compliance Session –
   1. What’s non-compliance points? What does it mean to me?

Non-compliance point a point-based system where we measure sellers’ compliance to our policies, with an aim to eliminate behavioral misconduct and make Lazada a fair and regulated platform. This is will be effective to all seller in the early of 2019. You can see more detail in Growth Center.

1. The calculation for policy non-compliance incident is wrong, how can I do?  

If you notice the calculation for policy non-compliance incident is wrong in Growth Center, there may be some techniques issues, please contact PSC team for more help. 

1. Limitation Session –
   1. What’s seller limit listing item? How can I remove this limitation?

New sellers (signed up from 24th May onward) are limited to 500 active items until they reach 30 orders in 90 days. More details you can check here. (Link to existing Support Center content)

1. Why I already upload more products, but the number display didn’t change?

All data in Growth Center will refresh once per day and it will cause delay. Any action you did please expect to see impact in your Growth Center number in the following day, which means one day delay.  

1. What is  OVL/Order Value Limit? How can I remove OVL limitation?

Seller will get an Order Volume Limit if they have ≥10% of cancellation rate and this is refreshed every week. Please improve your cancellation rate to remove your OVL limitation.

1. Why I already improve my cancellation rate, but the OVL still existing?

Firstly OVL will apply to 50% of average daily order in two weeks, unless if OVL is lower than 5 will only apply OVL = 5. Sellers OVL will be increased by +50% every week incrementally if cancellation threshold is not breached. If not breeched consecutively for 2 weeks, OVL will be lifted.

1.  Challenge Session –
   1. Why I can’t join challenge?

Some challenges have entry criteria. If you are unable to join a challenge, you will be able to see the entry criteria to join the challenge on the challenge card.

1. After completing all the tasks in a challenge, what should I do to get the reward?

You do not need to do anything. The reward will be given to you automatically.

1. I have finished all tasks in the challenge. Why didn’t I get my reward?

You will need to click ‘Join Challenge’ to get the related rewards. If you perform the tasks without clicking ‘Join Challenge’, you will not get the rewards.

Please refer to this link for more details about Growth Center.