What is Standard Product Selection?

With Standard Product Selection, you can choose the products that you want to promote.

We recommend aligning your business objectives with your product selection strategies. Low price-point products are effective to drive traffic, whereas high price-point products will allow you to maximize your revenue.

Here are some tips on how to select products with the highest potential:

1. Best-selling products
Your best-selling products can get more sales by getting more traffic.

2. Competitively-priced products
Pricing is a key decision point for shoppers – products with competitive pricing and discounts are more attractive for shoppers to click on.

3. Products with good quality image and product title
Products with the best title and images are more attractive for shoppers to click on.

4. Products with good ratings and have received many ratings
Good product ratings show that past customers are happy with your product.

During the product selection process, you may also see these filters on our platform:

1. Top Searched Products
These are products with high organic impressions, indicating a high demand by Lazada shoppers. Add them into your campaigns to get more traffic to your product details page.

2. Top Selling Products
These are your best-selling products. Add them into your campaigns so your top products can get more traffic.

3. Trending Products
These are products that are highly searched recently. Add them into your campaigns to increase shoppers’ visibility on products which are trending.