What are LazCoins?

Owner image urlLazzie5951 Published on January 23, 2023

LazCoins Discount

Users can collect LazCoins and use them to pay for their purchases at participating Lazada shops. Learn all about LazCoins on this page!

On this page:

I. Why should I join LazCoins?
II. How do I join LazCoins?
III. What are Seller LazCoins?
IV. Can I opt out of LazCoins?
V. What are LazCoins Missions?
VI. Other FAQs



I. Why should I join LazCoins?

By joining the LazCoins Discount promotion, you enable users to redeem their LazCoins at your shop. You can experience these benefits when you do so:

Increase Conversion

  • Coins visibility on PDP, Search, Coins page & more

  • Let users choose your product over others when they know that they can redeem additional discount using LazCoins at check out!

High Flexibility

  • Flexible coins discount options as low as 2%

  • Free to opt out any time

  • No additional fees

Boost Traffic

  • Get 70% seller LazCoins back! Exchange your coins for extra Coins Page high quality traffic.

  • Exchange Seller LazCoins for traffic at a 50% discount until March 31, 2023!

Additionally, new joiners will automatically receive 200 Seller LazCoins for free! The reward will be automatically credited to your Seller LazCoins account.

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II. How do I join LazCoins?

A. Go to Seller Center >> Marketing Center >> Promotion >> LazCoins Promotion.

B. Click Join LazCoins Discount Now. You will be shown a pop-up with the Terms and Conditions:


3. Read through the Terms and Conditions and click Join Now.

You will then be redirected to the LazCoins page. This notification will confirm that your store's LazCoins discount has been activated:

4. To edit your store's LazCoins discount, click on More Settings.

On the settings page, you can deactivate/reactivate your store's LazCoins discount, set the discount rate, and adjust the LazCoins discount per SKU:

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III. What are Seller LazCoins?

Seller LazCoins are rewarded when a customer redeems LazCoins at your shop. The rate for earning Seller LazCoins is a 70% rebate upon order completion. For example, if a user redeems 100 LazCoins at your shop, you will receive 70 Seller LazCoins once the order is successfully delivered.

Seller LazCoins can be redeemed to gain store traffic. Learn more about redeeming Seller LazCoins here.

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IV. Can I opt out of LazCoins?

You can activate and deactivate your store's LazCoins Discount at any time, but activation/deactivation may take up to 24 hours to take effect.

Go to Seller Center > Marketing Center > Promotion > LazCoins Promotion and click More Settings.

2. On the settings page, toggle off the Status setting.

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V. What are LazCoins Missions?

Missions are store engagement tasks that users can accomplish in order to receive LazCoins as rewards:


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VI. Other FAQs

1. What does the LazCoins Discount Promotion cost?

The Flexible Coins discount options are as low as 2%. Sellers will only pay for the coins discount amount that is redeemed by the customer upon order success. For example, the Coins Discount value is PHP100.00 and costs 100 coins; if the customer only has 10 coins, they will only get a discount of PHP10 off. In this case, the cost to the seller will be PHP10. The seller will then receive a 70% rebate of PHP7.

2. Is LazCoins stackable with platform vouchers, seller vouchers and Lazada Bonus?

Yes, LazCoins can be stacked with other vouchers. LazCoins Discount applies to the current selling price before Flexi Combo, Lazada Bonus, and/or Seller Voucher.

3. How do I redeem my Seller LazCoins?

Seller LazCoins Redemption will automatically be activated from Jan 13, 2023 onwards. Seller LazCoins can be exchanged for traffic on the LazCoins Channel Page based on a cost-per-click pricing model. Seller LazCoins will be deducted for each click that results in a visit to the seller's store or product display page based on the pricing model as determined by Lazada. As we are offering a special launch discount rate of 50% off, each click will cost 1 Seller LazCoin until March 31, 2023. After this date, the regular rate of 2 Seller LazCoins per click will be charged.

Learn more about redeeming Seller LazCoins here.

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