LazMall Store Name Policy
1. Introduction
The store name is an important attribute that collectively represents the products listed in a LazMall store.
The LazMall Store Name Policy (“Policy”) describes the rules applicable to all LazMall sellers, with effect from 25 Aug 2023
2. General Rules
LazMall store should be named based on the brand attributes, categories of the seller's assortment (if applicable – see below), and other factors. Detailed guidelines on the conventions of naming a LazMall store can be found under Section 3 in this policy.
Table 1: Permitted attributes when naming a LazMall store
Permitted Store Name Attribute |
Details |
Brand Name |
Official brand name, regardless of trademark |
Seller Name |
Official business name registered with local authorities |
Location of City / Town / District |
The city / town / district where the store is present in. Naming after the country is not allowed. |
Product Categories |
Classification of product types |
Table 2: Prohibited attributes when naming a LazMall Store
Prohibited Store Name Attribute |
Details |
Country Name |
The country where the store is present in. |
Company Suffixes |
The legal forms of business & company suffixes such as Private Limited (Pte. Ltd.), Limited (Ltd.), Corporation (Co.) etc. |
Official or Unofficial Store Type |
The store type (“Flagship”, “Authorised”, “Verified”) will be generated automatically by Lazada – There is no need for seller to indicate the store type as part of the store’s name. |
Links/URLS |
Website link to the Brand Store (only if official registered name) |
Symbols |
Symbols are allowed only if it is registered in the brand/seller’s official name |
Any other terms which are not brand-related |
Terms that might be used in other channels – “Departmental Store”, “Specialty Store”etc. |
The criteria stated in the above tables should be read in conjunction with the existing criteria stated in Lazada’s Store Naming Policy.
LazMall reserves the right to make appropriate amendments to stores’ names that do not comply with the LazMall Store Name Requirements. This includes exceptional circumstances, such as, when a seller names a store after a brand name or trademark without any authorization from the owner of the brand name or trademark.
3. Naming Convention for Different Lazmall Store Types
Sellers should comply with the following naming convention based on their respective store types.
3.1 Flagship Stores
Brand Relationship |
Naming Convention |
Brand Owners |
[Brand Name] or [Brand Name + *Category Name] |
Exclusive Distributors |
[Brand Name] or [Brand Name + *Category Name] |
Authorized Retailers |
[Retailer’s Name] or [Retailer’s Name + *Category Name] |
*Category name is optional and only applicable under
circumstances where there are more than one category under one Brand
3.2 Authorized Stores
Brand Relationship |
Brand Assortment |
Naming Convention |
Non-Exclusive Distributor |
Single Brand (i.e. only selling one brand) |
[Brand Name]; or [Brand Name + **Category Name];or [Brand Name + **Category Name + ***Location] |
Multi Brands (i.e. only selling one brand) |
[Seller Name]; or [Seller Name + **Category Name]; or [Seller Name + **Category Name + ***Location] |
**Category name is optional and only applicable under circumstances where there are more than one category under one Brand
*** Location name is optional and only applicable under circumstances where there are more than one location under one Store
3.3 Verified Stores
Brand Relationship |
Naming Convention |
Retailer/Reseller |
[Retailer/Reseller Name]; or [Retailer/Reseller Name + Location] |
Location name is optional and only applicable under circumstances where there are more than 1 location under 1 Store
4. Changes to Store Name
Once a store name has been registered with LazMall, changes to the store name will not be allowed. Sellers should exercise care and due diligence when registering their store name with LazMall.
Should a store name change be required under exceptional circumstances, the request must be supplemented with supporting documents and reasons (e.g. changes to operating entity, seller name, brand name and et cetera), subject to Lazada’s sole discretion.
5. Enforcement
Penalties will be imposed on sellers who do not comply with the policy. Depending on the severity of the violations, Lazada in its sole discretion may enforce issuance of non-compliance points (NCP), revocation of LazMall status or deactivation of the store.
6.Other related policies / articles
