Listing Limitation Rules

Listing Limitation Rules

Listing Limitation Rules are in place to help our sellers focus their efforts on performing products and improve the quality of the overall assortment offerings. It has been observed from historical data that the store tends to lose traffic and sales opportunities when they have many low performing, duplicate or similar products.

Category	Criteria	Limit
New Sellers	Sellers who were verified in the last 30 days OR Less than 5 net orders completed	1,000
Medium Sellers	Sellers who have been verified for more than 30 days AND Sellers with 5-100 delivered orders* completed	3,000
Experienced Sellers	Sellers who have been verified for more than 30 days AND Sellers with more than 100 delivered orders* completed	5,000
LazTop Sellers	For LazTop sellers	10,000
Retail Sellers LazMall Sellers	For LazRetail Stores and LazMall Flagship Store, LazMall Authorised Store, or Lazmall Verified Store sellers	20,000

For sellers exceeding the listing limit, you will not be able to list new products, until your listings are below the limit.

Listing Limitation Rules FAQ

Why do we have limitation on the SKUs we can list?

Based on past data, it is evident that most new sellers have better sales when they begin with a smaller number of items. With a smaller number of assortments, new sellers will be able to take the time to be familiarized with the platform and how to upload their catalogues accurately.

We strongly encourage all sellers to focus on the quality of their assortment so as to ensure better store performance and sales.

How can we sell better with limited SKUs?

Having more SKUs with weak variety and product quality will not bring more conversions. With a reasonable size of assortment, sellers are able to ensure better quality information in the Product Display Page. This will improve the overall shopping experience of our customers.

How can sellers generate more sales with limited listings?

1. Making use of Variations

Improve visibility of your high performing products.

Sellers are highly encouraged to make use of variations to display the wide range of assortment they have. Variations can be sizes, colors, designs. A product with multiple variations is still considered as 1 product.

2. Better Product Display Page Information

Increase searchability of your products by improving the Content Score of your store.

Sellers should fill up optional attributes to make their products more searchable. Sellers should also ensure that their Product Display Page (product description, product image) should be informative and accurate so as to improve conversion rate.

3. Optimize Assortment

Remove duplicate or similar products and the low performing products.

Monitor the performance of products and be aware of which products do not perform as well as others. Sellers should regularly update their assortment with the better selling products by deactivating the low performing ones and replace them with products with better performance. In this way, sellers will be able to optimize the performance of their assortment.