Tips on Seller Promotion Tools

•Why do we have Seller Promotion Tools?

oPromotions tools help you to deliver bigger convenience for customers and grow your business. Important is to use the right tool for the right job. Which these guidelines will help you with creating the best promotion.

•Introduction to Seller Promotion Tools: Lazada offers 4 seller promotion tools

oFlexi Combo: a 'buy more save more' tool that sellers can provide tiering discounts or providing free items/samples with the goal to increase the basket size (customers to buy more from your store)

oSeller Voucher: a tool that offers discount on products when criteria is met so as to improve conversion rate of increasing orders

oFree Shipping: a tool that offers shipping fee subsidy or free shipping to customers when criteria is met. Free Shipping tool can help to improve conversion rate of placing orders.

•How do the different Promotion Tools combine with campaigns and platform promotions to         offer discount to customers?

oCampaigns and platforms promotions are offered by Lazada, this section is focused on how do your seller created promo tools interact with those.

oIn the table below you can find the order in which different promotions take place:

Order that promotions take effect	Tools	Rule
1.Promotion Price	Slash it, Crazy Deal, Flash Sale, Group Buy	·Priority to take effect: oSlash it —> Crazy Deal —> Flash Sale —> Group Buy ·[Example] SKU A is applied to multiple promotions in the same period， Only 1 promotion price will be applied. Following the above priority.
2.Flexi Combo	Flexi Combo	·Flexi Combo cannot be applied together to the same SKU. ·Only Flexi Combo will be applied in case Flexi Combo apply to the same SKU
3.Seller Voucher	Collectible Voucher	·Only 1 Seller Voucher can be applied per order ·Only 1 Platform Voucher can be applied per order ·Platform Voucher and Seller Voucher can take be applied simultaneously if price of the SKU meets criteria after enjoying Flexi Combo discount
4.Platform Voucher
5.Free Shipping		·Criteria to calculate free shipping discount is based on discounted price after Promotion Price and Flexi Combo take effect. Voucher discount will not be taken into consideration

•How do the different Promotion Tools combine, by using an example:

oFrequently sellers want to leverage all the different promo tools to make attractive promotions for consumers and leverage the different benefits, in the example clarifies how different tools cooperate.

Suppose that product price of SKU A is 59 SGD and promotions set by seller are as follows:

Promotion Price: 49 PHP

Flexi Combo: buy 2 get 10% off

Seller Voucher: buy 100 get 10 PHP off

Free Shipping: buy 650 PHP get free shipping

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