What is Performance Prediction?

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	How does performance prediction help you?
	Where can I find the predictions?
	What are the things that I need to take note of?

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• Get an estimate of budgets for your campaign without actually spending it- With performance prediction, you can check out suggestions on how changing your budget (shown in image 1 below) or bids (shown in image 2 below) affects the number of clicks you might see for your campaigns before spending them. The estimated number of clicks are daily estimates that gives you a sense of the campaigns’ performance. They will appear under each eligible campaign for each keyword if there are sufficient data based on campaign settings, historical performance, and competitive environment.

Image 1: Estimated daily performance based on budget’s popup when editing campaign budgets on Sponsored Discovery’s main page(s)

Image 2: Estimated Daily Performance based on Bid’s popup when editing keywords’ bids in campaigns’ keyword page(s)

• Get more control and into the details of optimization- These predictions are specific to the campaign and hence, you can start optimizing your campaigns in details if you would like to have more control.

• Apply optimizations in one click– If you are busy with managing your store and activities, you can check out the suggested optimizations from us and apply these suggestions to your campaign in a click. You may find this on the top of the Sponsored Discovery main page and campaign details page. Check out the tips and notes sections to get an idea on whether you’re the estimates will show up.

Suggested Optimizations on Sponsored Discovery’s main page

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• Popup when editing campaign budgets on Sponsored Discovery’s main page(s)

• Popup when editing keywords’ bids in campaigns’ keyword page(s)

• Suggested Optimizations on Sponsored Discovery’s main page(s)

• Suggested Optimizations on Sponsored Discovery’s campaign page(s)

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• We recommend to keep the campaign settings constant at least for a day before you optimize your campaigns so that the algo can learn to estimate the number of clicks you can get. If there are frequent changes (e.g. changing every hour) to the campaigns’ settings, budgets, bid prices, our algo will be less accurate in our estimations.

• Besides keeping the settings constant, you’ll need at a sufficient number ofclicks and within the estimated range in the previous day for your campaigns to get the predictions.

• Have a test plan to test keywords in a structured manner as any changes to keywords within the same campaign will affect the estimates for the keyword(s) you are optimizing on.

• The predictions are purely estimates based on your campaign settings, historical performance, and competitive environment and the accuracy of the prediction will fluctuate especially during campaign periods.

• Predictions are not available for the standard campaigns with an unlimited budget.

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