Hi ********649,

Good day!

Lazada Business Advisor is a one-stop portal that allows Lazada sellers to check the performance of their store.

In regards with your concern about the inclusion of Seller Pick and Paid Promotions. Yes po, it is included since Business Advisor provides you overall performance on various business metrics, valuable business insights through SKU-level data (ie conversion rate, page views) and updates on what buyers might want.

Since our main goal here is to improve our sales, in order to optimize your product performance, you also need to set your eyes on your traffic, price, and conversion rate.

The first thing we need to do is to join campaigns or use Sponsored Solution to increase your traffic, join Lazada Programs for higher visibility and create competitive promotions to attract more buyers. It is also important that we are utilizing the Seller Picks for free product boosting and all the tools of Lazada like the Lorikeet, Store Builder and IM.

To know more about these tolls, kindly refer to this links below.

Lorikeet: /article/what-is-lorikeet-and-how-do-i-use-it-558300-hc

Instant Messaging (IM), Seller Picks and Store Builder: /article/what-tools-can-help-me-boost-my-traffic-and-sales-1239100-hc

Promotion: https://www.lazada.com.ph/helpcenter/what-are-the-available-lazada-promos-11815.html

Free Shipping Max-

/article/what-is-free-shipping-max-and-its-benefits-1281100-hc

Cashback-

/article/what-is-lazada-cashback-program-and-what-are-its-benefits-1338800-hc

We also have many campaigns available for you to join to improve your store visibility and performance.

We highly encourage you to join campaigns because of the following potential benefits:

Campaign daily net order is 7x the average daily net orders.

Up to 5.5x the average daily sales.

Campaign visits are 5x vs. the average daily visits.

Highest revenues are achieved during campaigns.

Hope this helps. HAPPY SELLING!